The value of switching costs

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The value of switching costs

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On the Value of a Large Customer Base in Markets with Consumer Switching Costs

It is usually acknowledged that firms benefit from a large customer base when consumers face costs of switching the supplier. Klemperer (1995) points out that this may not be true if an increase in the size of a firm’s customer base induces fiercer price competition, possibly making the firm worse off. This paper shows that such an outcome is not a mere theoretical possibility but may be empiri...

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ژورنال

عنوان ژورنال: Journal of Economic Theory

سال: 2013

ISSN: 0022-0531

DOI: 10.1016/j.jet.2012.10.010